What Is A Web Faxing Service?

When it comes to any new technology, there is usually a learning curve which has to be overcome if that technology is to become truly popular. The same goes for Internet or online fax which is a virtual web faxing service, no pun intended. This new way of faxing is revolutionizing the modern workplace.Instead of using a conventional fax machine and system, employers and employees use a faxing service which is outsourced to the web. They use a third party service provider which handles all your messages for you and in return you pay a small monthly fee for the use of these services. Most people have heard the expression “to the cloud”, and in this case, your faxing is hosted on a web based server.And since it is a web faxing service – it changes everything.In conventional faxing, workers and employers are limited to the office setting and usually to office hours when sending their messages. However, with a web based service this all changes. You can send and receive your messages, anytime, anywhere. This opens up your business communications and makes your business accessible around the clock.An online based system also connects all your communications/messages with your computer system and all those handy mobile devices such as smart phones. And these days, for any business which uses faxing to bring in sales or to keep in contact with clients, using any other system doesn’t seem feasible or even very convenient.Not to mention all the advantages… it is totally paperless, very easy to use and much cheaper than any other system. Mainly because you don’t need to install a dedicated fax phone line and no need for all those papers, inks and toners. You will save money by using a web faxing system.There are also many other benefits, such as fax broadcasting, where you can import your contact list and quickly send your message to countless recipients at once. Plus, you won’t miss any more messages because of busy signals or paper jams. You can also confirm receipt of your message, making sure it reaches the person it is intended to reach.In addition, these new Internet based services are completely scalable for your business. You can quickly adjust your services up or down, depending on your company’s progress or the economic climate. This can truly make any business or company much more competitive in this dog-eat-dog world. So having a modern computer and web based communication service is the only way to proceed for any progressive business or company.But one word of caution, like any business service, it is only as good as the company and people behind it. Not only must you check out the quality of the service, but you must also check out the customer support, which is all important. If you should have a problem, can you easily contact someone to fix it, no matter the time of day?Thankfully, most of these web faxing services have 30 Day Trials where you can check out all these concerns before you finally decide on a service for you or your company. Do a little homework now so that you can choose wisely and you won’t be disappointed down the road.

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There is an excessive amount of traffic coming from your Region.


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A Guide to Writing a Brand Manual

Brand Managers know how challenging it is make sure the brand message is consistently reflected across the company departments, outside service providers and customers. Moreover, it takes time and effort to communicate the brand essence, differentiation elements, what the brand values are, and how these values should be promoted to customers.Therefore I believe that brand manuals are a must for every firm that wants to own a strong brand. Often ignored, these documents help the marketer maintain the unity of the brand portfolio by making sure that people who work on various brand elements will not alter its substance.What is a brand manual?Also known as brand guidelines or standards, these documents summarize what the brand is all about from a strategic perspective and provide step-by-step instructions on how brand elements such as the logo, color scheme and fonts should be created, positioned, and communicated.Why is it important?Your should have guidelines for all the brands in its portfolio in order to:Guide graphic designers in the process of crafting a unified “look and feel” for the communication materials
Make sure the communication message is reproduced correctly, consistently, and in line with the firms objectives across different departments, communication channels and suppliers
Provide company employees with direction and focus
Let the designers to focus on elements where he/she can add value and eliminates unnecessary changes made for the sake of being different
Provide a one stop source of information about the brand to the new employees
Increase marketers’ productivity and efficiencyWho Is The Beneficiary?The manual will benefit every employee, outside collaborators and partners who are involved in managing, changing and representing the brandWho Should Write It?In most cases the responsibility of putting together the manual in delegated to the Marketing department. That being said the entire company should be involved in its creation. Internal personnel should be trained to become ambassadors for the brand since their buy-in is needed to uniformity in communicating the brand message.ConclusionThe brand manual is distributed to a wide audience with diverse backgrounds, so the information should be presented in plain language without unnecessary jargon. It should include many examples and be “visual” rather than an elaborate story.All employees should have access to the brand manual, as well as external parties involved in the brand building process. Remember to make it available them to every new employee and service provider. Many firms post the brand manual on their website, which show openness and desire to create a powerful brand.

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